Selling online is no longer just for big brands. Boutiques, jewellers, home bakers, furniture makers and local shops across India now take orders on their own websites. But the first question is always the same: how much will an online store cost?
Three ways to sell online
| Option | How you pay | Good for |
|---|---|---|
| Marketplaces (Amazon, Flipkart, Meesho) | A commission and fees on every sale | Reaching a huge audience quickly — but the customer belongs to the marketplace |
| Ready-made store builders | A monthly subscription, plus paid apps and themes | Standard catalogues and quick launches |
| Your own custom store | A one-time build, plus small running costs | Your own brand, your own customers, no commission on each sale |
Many brands use a mix: marketplaces for reach, and their own store for repeat customers and better margins.
What a custom online store costs with Presaa
- Starting price: ₹40,000 for a custom-designed store with products, cart, payments and order management.
- Included: up to 5 product categories; each extra category is about ₹2,000.
- Timeline: about 4 weeks once products and photos are ready.
- Ready-made design: starting from one of our store designs costs about 20% less.
Common add-ons, priced separately:
| Add-on | Approx. price |
|---|---|
| User login & accounts | ₹8,000 |
| WhatsApp integration | ₹4,000 |
| Email & WhatsApp automation | ₹9,000 |
| Multi-language (Hindi + English) | ₹6,000 |
| AI chat assistant | ₹12,000 |
| Advanced SEO setup | ₹5,000 |
Running costs to plan for
- Payment gateway fees — a small percentage of each online payment, charged by the gateway (Razorpay, PayU, Cashfree and others). Check the current rates with the provider.
- Domain and hosting — renewed yearly.
- Shipping — through a delivery partner or aggregator, usually charged per order by weight and distance.
- Product photos — good photos sell; plan for a shoot or a good phone setup.
- Marketing — ads, social media and offers to bring the first customers in.
Checklist before you start
- 1List your products with names, prices, sizes/variants and stock.
- 2Take clear photos on a plain background.
- 3Decide delivery areas, charges and return policy.
- 4Set up a business bank account for the payment gateway.
- 5Keep your GST details ready, if applicable.
See real store designs
Live demo Online Store
E-commerceBoutique store with a working cart, wishlist, sale countdown and collections.
- Cart drawer
- Wishlist
- Sale countdown
- Collections
Live demo Jewellery Store
E-commerceBlack-and-gold luxury store with live gold rates, 3D tilt products and a gold price calculator.
- Live gold rates
- Gold calculator
- 3D product cards
- Store appointment
Live demo Furniture Store
E-commerceWarm furniture store with shoppable hotspots, a sofa configurator and cart.
- Shoppable hotspots
- Sofa configurator
- Room filter
- Cart & EMI
The bottom line
A custom online store with Presaa starts at ₹40,000 — and every order after that is yours, without marketplace commission. For a smaller catalogue, our Premium website plan at ₹2,999/month is also e-commerce ready. For a regular business website, read what a website costs.
Planning an online store?
Share your product list — we'll suggest the right setup and send a clear, fixed quote.
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