How a School Website Brings More Admissions: A Practical Guide

Before parents visit a school, they search for it. They compare fees, facilities, results and reviews on their phone — often late in the evening. A school that answers those questions clearly online gets the enquiry; one that only has a Facebook page and a phone number often doesn't.

What parents look for first

1. 1Fee structure — or at least a clear range. Parents shortlist on fees before anything else.
2. 2Admission process and dates — classes open, documents needed, last date, and how to apply.
3. 3Photos of the real campus — classrooms, labs, library, playground, transport. Stock photos lower trust.
4. 4Teachers and results — qualified staff and board results reassure parents.
5. 5Safety — CCTV, transport tracking, female staff on buses, a doctor on call.
6. 6Location and contact — a map, timings and a one-tap WhatsApp button.

Pages that bring admission enquiries

• An Admissions page with an online enquiry form, so parents can apply at 10 pm without waiting for office hours.
• A Fees page, by class, with what's included.
• A Gallery of events, sports day, annual function and labs — updated every term.
• A Notice board for holidays, results and circulars, so parents come back to the site.
• Toppers and achievements — the most shared page during result season.

Get found on Google

• Complete your Google Business Profile with photos, timings and the admission link — see our Google Business Profile guide.
• Ask parents for Google reviews at PTMs and annual functions.
• Use the words parents search for on your pages: "CBSE school in [your area]", "nursery admission [your city]".
• Make sure the site loads fast on mobile — most parents will open it on their phone.

Follow up every enquiry

An enquiry form only helps if someone replies. Send each parent an instant WhatsApp message with the prospectus and a campus visit slot, then a follow-up a few days later. Schools that reply the same day get far more campus visits.

See a working school website

presaa.com/demos/school.html

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School & Institute

Education

Friendly, vibrant design for schools and coaching institutes with admission enquiries.

• Notice ticker
• Admission enquiry
• Gallery
• Events

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presaa.com/demos/coaching.html

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Coaching Institute

Education

Energetic JEE/NEET coaching site with exam countdown, toppers wall and course finder.

• Exam countdown
• Toppers wall
• Course finder
• Demo-class form

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presaa.com/demos/tutor.html

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Tutor & Teacher

Teachers & Coaches

Chalkboard-style tutor site with batch timings and seats, toppers, a 3-question maths quiz and free demo booking.

• Batch timings
• Toppers wall
• Live quiz
• Demo booking

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We build school websites with admission forms, fee pages, galleries and notice boards — see what we build for schools. Plans start at ₹699/month. For fees, attendance and results software, see our custom software work.